This revolutionary, highly saturated liquid-to-matte formula dries to a soft, velvety finish for fuller-looking lips. Its double-sided, flexible plush applicator hugs the contours of lips, working to lock in bold, opaque color. Non-sticky, smooth and ready for all-night wear (up to 16 hours!) Milani's Amore Matte Lip Crème is the ultimate transfer resistant kiss-me-matte. Cruelty Free and Vegan Formula.